According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.

A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its ...

If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring a glass of orange ...

Tropicana loyalists are upset over a recent bottle redesign that not only alters the aesthetic but also reduces capacity. The new bottles reportedly hold 46 ounces, compared to the original 52 ounces.

If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, ... who has conducted surveys with hundreds of consumers about Tropicana’s change.

Tropicana said on its website that it lowered the manufacturer’s suggested retail price from $4.69 to $3.99, but, “It is possible that for a brief time, retailers have not adjusted their on ...

Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...

If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, ... who has conducted surveys with hundreds of consumers about Tropicana’s change.

If this story rings a bell, you've got an excellent memory: In 2009, Tropicana replaced its familiar logo, ... who has conducted surveys with hundreds of consumers about Tropicana's change.