Tropicana orange juice, in the carafe bottle. Justin Sullivan/Getty. Others suspect "shrinkflation," or companies charging higher prices for less actual product.

The carafe shape and crown cap of the Tropicana orange juice bottle that has become synonymous with the brand was introduced in 2011 -- but earlier this year that shape disappeared.

According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.

In 2023, Tropicana beat out Coca-Cola’s Simply brand in refrigerated orange juice dollar sales, per Statista, but not by much ($969.1 million compared to $887.2 million).

A story that caught our eye claims sales of Tropicana orange juice have tanked since the company changed the shape of its bottles. 1 weather alerts 1 closings/delays. Watch Now.

According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.

Ever wondered how Tropicana crafts that perfect, refreshing glass of orange juice? Dive into the secrets behind their high-quality juice production, where every drop is packed with freshness and ...

The Tropicana Mimosa Maker is here to make your orange juice and Champagne concoctions easier to brew. The limited-edition device is a 12-ounce spray bottle that spritzes just the right amount of ...