A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded ...

Tropicana is squeezing out a response to the backlash following the redesign of the bottle. The carafe shape and crown cap of the orange juice bottle that has become synonymous with the brand was ...

The juice brand recently traded its longtime carafe style and crown cap to a more standard bottle shape Tropicana Tropicana has responded to the backlash following its bottle redesign. The clear ...

And, on top of all that, consumers are watching their sugar intake. It’s adding up to a disaster for Tropicana orange juice. Tropicana, founded in 1947 by an immigrant from Sicily who developed ...

Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck and crown-like cap with a more traditional-looking plastic bottle ...

Tropicana orange juice fans aren’t happy about the brand’s latest redesign, which replaced the plastic bottle’s carafe-like look with a smaller, traditional-looking container, shrinking the ...

Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap, introduced in 2011, has since become synonymous with the juice brand. Earlier this ...