The design tweak, estimated to have cost Tropicana $35 million, had a seismic shift on the juice industry. Not only did Tropicana unit sales plummet 20% from Jan. 1 to Feb. 22 following the ...

Tropicana’s packaging changes have left customers with a sour taste in their mouths, taking to Tropicana’s social media accounts to air their grievances. “New look less juice. Pretty sad ...

Tropicana Reverts to Old Packaging 3/4/2009 BRADENTON, Fla., NEW YORK and FRANCE -- The PepsiCo Americas Beverages division of PepsiCo learned the value of the Internet as a market research tool.

Tropicana said it expects to bring back the old, familiar packaging for its flagship Tropicana Pure Premium orange juice within a month. "We heard our consumers and we listened," Tropicana ...

In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage. Having watched closely the food ...

The packaging sent visual cues of breakfast and fresh orange juice, said Peter Clarke, the founder of Product Ventures, a consultancy that designs products for leading brands. The new one misses that.

Tropicana's apple juice containers may be the latest victim of shrinkflation, ... So it is unclear whether Tropicana has completely shifted to the smaller packaging.

The juice market is 2.63 billion dollars and Tropicana commands 44% of that market. So it has a $1.16 billion share. I hope that the 20% sales reduction did not accrue across everything Tropicana ...

Compared to other bottled and canned “juice drinks” which are made from concentrate or contain only a small percent of juice, Tropicana is the real deal—Tropicana orange juices contain 100 ...

In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage. Having watched closely the food ...