Tropicana, the top-selling orange ... lower in sugar and calories compared to orange juice. Some consumers have turned against regular fruit juices. Traditional fruit juice, once thought of ...

The old design (left) versus the new. A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design ...

The rising production costs have forced companies such as Tropicana to raise their prices for orange juice, hurting demand ... changes the colour of the fruit and gives it an acrid taste before ...

and all the other Simply juices,” wrote one X user. “Lies,” wrote another commenter, responding to Tropicana’s promise of “New Look. New Name. Same Delicious” for its fruit punch flavor.