Infamous in pack design circles for a similar occurrence in 2008, Tropicana once again redesigned packaging in such a way ...
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Tropicana responds to backlash after new bottle design called ‘generic, no longer meaningful’downsizing from 52 ounces to 46 ounces. “At Tropicana, the consumer is always at the center of our decision making, and our new packaging intends to directly address feedback we’ve received ...
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Tropicana redesigned its iconic orange juice bottles — and customers aren’t happyThe brand also downsized its multi-serving bottles from a 52-ounce to 46-ounce capacity. Tropicana says that it changed the shape of the bottle so it’s easier to pour and store, while nixing the ...
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