"James embodies the energy and essence of Trolli,” Harden's profile has skyrocketed over the past four years as he moved from coming off the bench in Oklahoma City to becoming an NBA MVP runner ...

(Photo by Donna Carson) HOUSTON – James Harden is the ambassador for Trolli, the wierdly awesome sour gummy candy. Three videos will be released featuring Harden in an 80s style instructional ...

James Harden has a style all his own ... Harden would be feature on some distinctive products as well. Meet the Trolli Sour Brite Sneakers. I am not sure I can do justice to this Harden-inspired ...

as James Harden undoubtedly knows. Harden’s massive, $200 million deal with adidas is common knowledge, but less well-known is his apparent deal with the candy company Trolli. Whereas Harden ...

James Harden is having an insane season. On Monday, the Houston Rockets guard was named the Western Conference Player of the Week for the second time in three weeks. Harden joined Wilt Chamberlain ...

The Houston Rockets' James Harden — and his famed beard — are proudly displaying some decidedly weird behavior in a new TV ad and social activation for the Trolli sour gummi brand. The efforts ...

James Harden knew what he was getting into, back in 2016, when he signed with Trolli, arch-nemesis of candymaker Haribo, the dominant player for decades in the Gummi space. He approached Trolli ...