A makeup artist's video of a lifelike doll styled as a Hindu bride has gone viral, attracting 5.9 million views.

In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks ...

An Instagram reel of an Australian creator calling India “poor and rich at the same time” is going viral online.

With medical degrees in one hand and myth-busting videos in the other, India’s dermatologists are helping brands cut through ...

Meta's short videos are reshaping how India shops As shoppers toggle between digital and physical aisles, Meta is capturing both attention and ad budgets in India's $820 billion retail market.

On Father’s Day, check out these trending reels by Indian creators that capture the real, tender and relatable bonds between dads and kids Father’s Day is all about cherishing the little things — the ...

India’s food scene is changing fast in 2025. With people focusing more on health, sustainability, local flavours, and global fusion, these new trends bring both challenges and chances for food ...

It is available to select creator and business accounts in India, it can be enabled via the three-dot menu while watching a ...

Meta-owned platform launched a few new features for Instagram Reels: new metrics, gifts, and trending audio and hashtags. Creator Hub Tech Science Life Social Good Entertainment Deals Shopping Games.