Why Do We Need STEM Toys for Girls? Can you have a love-hate relationship with a doll? Can I classify my status with pink and purple building sets as "It's complicated"? As I look everywhere this ...

Girls’ toys. Boys’ toys. To many parents, the ubiquity of separate color-coded shopping aisles feels natural, reflecting a belief in innate gender differences and discrete interests.

Caught on camera in the “pink aisle” of a U.S. toy store, 5-year-old Riley posed a multibillion-dollar question: “Why does all the girls have to buy pink stuff and all the boys have to buy ...

Science toys for girls are often, well, terrible. While boys get cool explosions and slime, girls get “Beauty Spa Lab” and “Perfect Perfume Lab.” And everything is always, as a rule ...

and they’re encouraging other girls to follow suit in a new online campaign promoting GoldieBlox, a company that claims to make “toys for future inventors.” The company was started by Debbie ...

It says 89% of girls' toys are pink but only a small number are focused on science, technology, engineering and maths (Stem). The IET says that suggests toys are being chosen based on stereotypes.

GoldieBlox went from a Kickstarter campaign to a Super Bowl ad in less than two years. That doesn’t happen without hitting a serious cultural nerve. The company, founded in mid-2012 to create ...

The Obamas were tasked with sorting each donated toy into a “girl” box and a “boy” box as press and select kiddos looked on. True to form, Obama kicked off the event with a square pop ...

That’s why when I was toy shopping in Target a few months ago and noticed the “building sets/girls’ building sets” aisle sign, I rolled my eyes and tweeted a picture. Don't do this ...