You may soon find Toys R Us in a couple of unexpected places. The iconic toy retailer said Friday that it plans to sell toys in airports and on board cruise ships as part of what its parent ...

Now more than ever, Mattel needs Barbie. The struggling toy maker is facing several challenges, including the impending death of Toys "R" Us, stiff competition from Hasbro (HAS) and an ...

will try to channel the kind of toy-based nostalgia and excitement that has led movies like the $1.4 billion-grossing “Barbie” (2023) to great success. Last year, Toys R Us released its first ...

Toys “R” Us, once America’s largest toy retailer ... despite an apocalyptic mood hovering over the toy industry: the Barbie doll. Last Thursday, Barbie’s manufacturer Mattel reported ...

Toys R Us is officially back from the dead ... And while the store features classic toys and brands like Barbie and Lego, it also boasts some more modern merchandise, most obviously in its ...

It's also said to be inspired by other toy-inspired hit films like Jumanji and Barbie. Olko will produce for Toys 'R' Us Studios alongside Story Kitchen's Johnson, Goldberg, Timothy I. Stevenson ...

These include activities, as well as giveaways from other well-known brands, including LEGO, Barbie and more. An image of shoppers walking towards a Toys "R" Us retail store in 2018. An image of ...

Watch on Deadline Related Stories News 2025 Premiere Dates For New & Returning Series On Broadcast, Cable & Streaming Toys “R” Us, much like other toy brands such as Barbie owner Mattel and ...

Story Kitchen and Toys“R”Us Studios, the entertainment production ... toy-inspired narratives like “Jumanji” and “Barbie.” The producers are engaging in preliminary conversations ...

A 1993 Los Angeles Times article detailed how Jackson splurged in a Taiwanese Toys 'R' Us, spending $5,000 filling 10 shopping carts with Barbie dolls, video games, water pistols, and other toys ...