Business Insider spoke with CEO and founder of Tough Mudder Will Dean, about why electroshock therapy is used on some of the courses. He said: "The secret to becoming more confident in life is ...

Still, the last obstacle before the finish line took him by surprise — a mini-jungle of wires that deliver a shock, known in Tough Mudder parlance as “electroshock therapy.” Tough going ...

A woman is dragged from Tough Mudder’s “Electric Eel” obstacle, where dangling wires give off an electric shock. Stan Grossfeld/The Boston Globe via Getty Images Paul Nicholsen, a 6-foot-3 ...

On first hearing, it seems improbable that the wires in Tough Mudder’s Electroshock Therapy obstacle are juiced with 10,000 volts of electricity, particularly considering that a standard ...

Instead, Tough Mudder focuses on mental fitness, which can make the race feel emotionally taxing, without forcing attendees to train harder. The updated obstacle Electroshock Therapy makes for an ...

It’s no secret that Tough Mudder, the fast-growing, wildly popular obstacle course event, carries injury risk, with its electric shocks, 15-foot jumps into freezing water, and runs through fire.

Tough Mudder added another two feet—bringing ... Arctic Enema—swimming through a container of ice—and Electroshock Therapy on every one. And, oh, as far as one obstacle not to try at home ...

Mudders, meet “Block Ness Monster,” one of several new obstacles in 2016. The highest-rated obstacle in testing last year, it consists of three giant, rectangular blocks partially submerged in ...

Tough Mudder revenues jumped from $2 million in ... into a muddy dumpster filled with thousands of ice cubes. At the “Electric Eel,” it’s a mixed bag of screams, swears, and swagger.

A competitor in a tough mudder runs through the electroshock portion of the race with his team, but is suddenly shocked in the neck and falls in the mud. Kevin O'Leary on EU willing to go zero-for ...

The Tough Mudder course is 20km, a half-marathon length, but it's punctuated by obstacles designed to exploit common fears, such as fire, heights and claustrophobia. The Electric Eel is a double ...

Electric shock. Heights ... The biotechnology company put together a team that successfully completed a Tough Mudder competition in Madison, Illinois, in April. The adult obstacle course provided ...