From 'Latte Makeup' to 'Girl Dinners,' TikTok Has Launched Tons of Trends. Will Its Influence Last? NEW YORK (AP) — TikTok and its bite-sized videos arrived in the United States as a global ...

Interest in bright pink blush and brown lipstick soared last year, for example, after the cosmetics were featured in TikTok videos with looks labeled as “cold girl” and “latte” makeup.

Interest in bright pink blush and brown lipstick soared last year, for example, after the cosmetics were featured in TikTok videos with looks labeled as “cold girl” and “latte” makeup.

Before frequenting the platform, she wore clothes from a single genre at a time and followed the same makeup routine. Now she’s into experimenting. To attend a recent music festival, for example ...