Best Hair Toner Overall Pureology is one of my favorite ... ashy tones," he says of this affordable option from Wella. "It comes in various shades to cater to different hair colors and undertones ...

If you’re wondering what a hair toner actually is, you’re not alone. When salon chain Taylor Taylor London asked their clients having a colour service if they knew about toners, 86 per cent ...

Using color-safe shampoo is imperative to maintaining your hair’s vibrance and tone, whether your frosty tresses need purple shampoo for blondes or your deep, dark shade could use a color ...

"My hair stylist used a toner that didn't make [my hair] the silver/platinum blonde I wanted. My hair LITERALLY looked yellow and buttery. I had to go back and get it retoned, but I got this stuff ...