Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain ...

There's a conventional thought that all bleached hair will eventually turn brassy, hence the abundance of purple toning products and stylists toning down the brightness. Yet I’ve personally ...

Whether it’s bleach, balayage or sun-kissed highlights, our hair tends to take on a much lighter, brighter tone. But as the days get shorter and the air gets cooler, you might feel like it’s ...

Thankfully a toning purple shampoo can help prevent ... while also gently removing dirt and build up without stripping your fragile bleached hair. Plus it has bond-building technology added ...

From Bleach to L'oreal, these are the very best purple shampoos to neutralise brassy tones and keep blonde hair looking cool and ashy.