TikTok’s In-Feed Ads get more visual with Interactive Add-Ons. Published: April 21, 2022 at 10:21 am. Read Time: 2 minutes. Share. Written by Greg Finn. Table of Contents Table of Contents.

When compared to other video-based media, like TV, digital video, and radio, TikTok outperformed the competition on multiple levels. For example, TikTok In-Feed Ads achieve 23 per cent higher detail ...

When enabled, search ads are created from a brand’s existing content and appear within organic search results, both on the results page and in-stream as a user scrolls, as a typical TikTok ad would.

TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements, which include popups, gestures and stickers, are intended to help brands attract and ...

Based on internal TikTok testing, advertisers that run search ads in conjunction with in-feed ads see a 20% increase in conversions on average, at a similar or better cost per acquisition.

To drive impact, the brand boosted the videos as TopView Ads, Top Feed Ads and In-Feed Ads, driving 85,000 likes and 5,500 shares and smashing engagement with a view-through rate of 39% and a ...

TikTok has also promoted the hashtag #TikTokMadeMeBuyIt, which has more than 28.6 billion views, as a way to improve engagement. It has fine-tuned the reach and frequency of its ads, integrated e ...

But according to a leaked pitch deck published by Digiday, there are four TikTok ad products in the works: a brand takeover, an in-feed native video ad, a hashtag challenge and a Snapchat-style 2D ...