Vintage cakes had their moment in the virtual sun as TikTok’s hottest dessert, but an even hotter treat has taken the spotlight. Hot like, on-fire hot. Meet the burn-away cake, a confection that’s ...

Over the past five years, TikTok has upended the traditional social model by introducing an entirely new content distribution ...

While the advertising crackdown is a useful starting point, the real thing TikTok has to contend with is its much-lauded algorithm. The app’s For You Page endlessly serves up videos based on ...