Rather, ads are an extension of a TikTok video ad buy. Why we care. TikTok has 100 million U.S. monthly active users, which means there is a big opportunity for your brand or business to be found.

How to make a successful TikTok ad: New data reveals 5 key elements to drive more sales. 2. An ad works better when you see the creator's face, and they address the audience directly ...

Search Ads Campaign is currently offered in the U.S. and TikTok is aiming to launch the tool in select regions globally this year. “Historically, people have had the idea that you go to TikTok to ...

TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related ...

Use TikTok’s ad targeting tools for retargeting custom audiences, and once you have an audience of more than 10,000 people, you can start to leverage the data from your existing audiences to ...