TikTok is all about eye-catching content, so optimizing ad creative is non-negotiable. Dive into your metrics – CTR, engagement rate, completion rate – and identify trends in what’s working.

TikTok has also promoted the hashtag #TikTokMadeMeBuyIt, which has more than 28.6 billion views, as a way to improve engagement. It has fine-tuned the reach and frequency of its ads, integrated e ...

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...

TikTok Creative Challenge is currently in testing as with select brands. To be eligible for the new feature, creators must be at least 18 years old and have a US-based account with a minimum of ...

TikTok will let advertisers use videos and pictures from Getty Images when creating ads with its AI ... “This collaboration offers seamless integration into TikTok’s Symphony Creative ...

Google and Meta have lost digital-ad market share with the rise of alternatives, including TikTok, where companies such as Supergut post video ads. CREDIT: Supergut. By . Patience Haggin.