With a legacy that ignites millions of hearts, Thums Up, The Coca-Cola Company's billion-dollar brand, has continually taken center stage with pioneering campaigns, elevating its sports ...

Thums Up and the need to change The earlier campaigns: “Happy days are here again with Thums Up”, followed by “Food, Friends and Thums Up” and “The Refreshing Cola” had done their part.

NEW DELHI (IANS) – Beverages major Coca-Cola India’s brand — Thums Up — has become the company’s first $1 billion brand. As per the Coca-Cola company’s global ‘Fourth Quarter and ...

Thums Up has consistently and continuously cheered for the perseverance, courage, and determination of both able-bodied and para-athletes who showcase India's talent on the world stage.