But, even as some things change, others stay the same. What has endured the test of time are the four pillars of performance in marketing and advertising campaigns. Remembering these pillars in all ...

Operator Performance (OP) is a large topic and can be a very difficult ... When I look at OP, I take a holistic view and break it out into four subtopics. I refer to these as pillars, as each, in my ...