the logo sported coloured stripes, drawing inspiration not only from the era's prevalent hippie culture but also because the ...

Apple, Microsoft, Sony ... eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead, it's a river ...

Over time, the idea that the logo was a clever technological reference became so widely accepted that many assumed it had been the original intent. The original Apple logo featured a rainbow ...