Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

Pepsi has gone through six logo changes over the last 125 years. The first logo was created by Caleb D. Bradham, a pharmacist and the inventor of the formula for the first Pepsi-Cola in New Bern, ...

Thus, with such intentionality—including the conversion of 20 oz. bottles of Pepsi to 100% recycled materials—the new logo may be a glimpse into the future.

PepsiCo says the new soft drink will have the "same classic crisp, refreshing taste of Pepsi — with the added functional ...

Like the hip, healthy, vibrant consumers it pursues, Pepsi-Cola has decided it`s better to have a more vertical appearance than a horizontal one. The soft-drink giant has adopted a new logo-the ...

The redesign comes just in time for the cola company's 125th anniversary. Courtesy of Pepsi Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come ...

While Pepsi’s 2017 ad generated enough uproar to have negative consequences, the continued fervent meme-ing of Pepsi’s old logo is not likely to be seen as a threat to the company, Shankar said.

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

How one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’ ...