The slogan, which debuted in 2016, has defined the conference's "unapologetic" culture and passion while irking the likes of others.

Greg Sankey made a bold statement Monday at SEC Media days, which could put his conference at odds with the Big Ten.

No, College Football does not need a 16-team CFP format with multiple autobids per conference 😭 Literally nobody wants this except SEC & B1G teams who want to be handed CFP spots. https://t.co ...

The commissioner said he is neither committed to the 16-team idea, nor to the oft-floated idea of providing up to four automatic bids to both the SEC and Big Ten in whatever format comes next.

sports Oklahoma Sooners ‘More traction’ on 16-team CFP format than anticipated, says SEC commissioner Greg Sankey The future of the playoff will be among the topics discussed at many ...

Even in the SEC where “It Just Means More,” fans have decided that conference championships in the 12-team College Football Playoff era mean a whole lot less. And they’re not wrong. For ...

— The commissioner of the Southeastern Conference is hearing increased interest from his league’s leaders about a previously little-discussed idea of expanding the College Football Playoff from 12 to ...

The commissioner said he is neither committed to the 16-team idea, nor to the oft-floated idea of providing up to four automatic bids to both the SEC and Big Ten in whatever format comes next.

The commissioner said he is neither committed to the 16-team idea, nor to the oft-floated idea of providing up to four automatic bids to both the SEC and Big Ten in whatever format comes next.

FILE - Southeastern Conference commissioner Greg Sankey speaks during SEC NCAA college football media days, July 15, ... ‘More traction’ on 16-team playoff than he anticipated ...