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said she feels comfortable in her zip-up black hoodie. It’s one of the top fashion staples in teens’ closets, she says. “This generation is very into fashion. It’s easy, they go with a lot.

The hoodie wasn't any regular sweatshirt ... With a keen sense of the teen fashion landscape and some social marketing smarts, she helped it catch fire on YouTube and TikTok, seemingly overnight.

Now, the nation’s largest retailer is seizing the back-to-school shopping season to take another shot at fashion respectability ... colorful displays of its clothing. Under the stewardship ...

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