Taylor Swift has built one of the world’s most resilient brands and it’s not by chance—she’s a masterful business strategist.

Taylor Swift has been someone I’ve looked up to my whole life and witnessing both times she rose to popularity are memorable ...

Taylor Swift's comings and goings may finally be ... an employee of American Airlines. As a college junior, Sweeney made a name for himself by setting up jet-tracking accounts on social media ...

Kevin Evers documents how Taylor Swift kept rising to the top as she switched genres, bounced back from public cancellation ...

Taylor Swift has fought against people sharing the flight information of her private planes on social media. Fortunately for ...