Let’s be honest—most businesses think they’re targeting the right customer. But thinking it and proving it are two very ...

A survey carried out by Sapio Research, on behalf of Skout PR shows ineffective targeting, failure to engage with prospective customers, and lack of differentiation are the top 3 risks when it ...

Automotive customer data platform and marketing automation engine Fullpath announced an integration with DealerBuilt’s Oplogic variable operations platform of CRM, desking, F&I menus, equity ...