Sales of generic brand products hit an all-time high last year as consumers placed more trust in grocery retailers.

Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep ...

Walmart’s Bettergoods and Target’s Dealworthy were the two fastest-growing private-label brands on the market for the year. Getty Images Private-label brands continued to prosper in 2024 with ...

When coupled with an e-commerce strategy that relies on generative AI to target loyal customers, retailers that sell private label brands can capture a greater share of the consumers' wallets.

This development in Peloton's marketing transformed it from a fitness company to a close-knit community. For many years, fans ...

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Target has more than 45 store brands, delivering $30 billion in sales a year. Bentonville, Arkansas-based Walmart, meanwhile, sees private label brands as a way to move upmarket — a growth ...