Or give him another command, always preceded by, “Hey, Optimus Prime!” In order to be as poseable as he is, Optimus does not “lock” into truck mode the way most Transformers toys do.

The Robosen Optimus Prime Elite is an admittedly fun, but expensive — $699 — toy that will delight the inner child of any 40-something who grew up watching ... And I'm not talking about the Go ...

This underscores something that is probably obvious based on the price—the Elite Optimus Prime isn't a toy for kids. It's a walking, talking piece of nostalgia for adults or collectors.

Mike also keeps an eye out on the movie and toy industry, and outside of work ... The Transformers: Rise of the Beasts 2-in-1 Optimus Prime Blaster converts the Autobot leader into a dart gun ...

despite the origins of the toys, this isn't suitable for little fingers. But if you're young at heart, you won't regret taking advantage of this bot-tastic Black Friday deal. Lego Optimus Prime ...

Fast forward 35 years, and that Transformers toy magic has been significantly leveled up. Enter the Robosen auto-converting Optimus Prime robot! Featuring 27 servo motors, controlled by 60 microchips, ...

In case you'd like a breakdown of what a $700 Transformers toy can do, you can read our feature on the Elite Optimus Prime, in which GameSpot editor Steve Watts puts the smaller but more advanced ...

Any longtime fan of animation, collectible toys, or 1980s-era nostalgia knows the series "Transformers." They're more than meets the eye, robots in disguise. Over the course of the franchise's 30 ...

This underscores something that is probably obvious based on the price—the Elite Optimus Prime isn't a toy for kids. It's a walking, talking piece of nostalgia for adults or collectors.