This chronograph (Ref. CBZ2080.FT8091) is a celebration of TAG Heuer's longstanding partnership with one of the most successful teams in Formula 1 racing. Retail price starting from CHF 4,600.

A new, limited-edition collaboration between TAH Heuer and Kith brings the beloved '80s and '90s timepiece to a new generation. The TAG Heuer Formula 1 Comes Roaring Back Skip to main content ...

The TAG Heuer Formula 1 Solograph is inspired by the original 1986 Formula 1 collection by the brand, and comes in not one, not two but nine different models. The watches have been given a new and ...

TAG Heuer’s Iconic 80s Formula 1 Watch Is Reborn. Move over MoonSwatch—in a collaboration with Kith, TAG is reissuing 10 pimped versions of its classic plastic sports watch.

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport. So, starting this year, whenever you see TAG Heuer proudly ...

Coinciding with TAG Heuer’s ascension to Formula 1 title sponsor, the new Formula 1 collection celebrates all things motorsport, but in a different manner than the flagship Carrera and Monaco ...

Formula 1 is experiencing an unprecedented surge in popularity, with over 800 million viewers tuning in over the past year, 40 percent of whom are women. Yet, TAG Heuer, the new official ...

TAG Heuer's legacy within F1 is long and well-documented. As the first luxury brand to adorn a Formula 1 car in 1969, the company (then known just as Heuer) became the first to sponsor a team in 1971.

TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper The luxury watch brand just signed a 10-year contract with F1. Published on January 6, 2025. By Abby Montanez.

Kith has teamed up with TAG Heuer to revive the Swiss watchmaker’s original Formula 1 Series 1 watch from 1986. The 10 new watches cost $1,500 a pop TAG Heuer and Kith Team Up to Revive the ...