Taco Bell is joining the fray of fast-food chains betting big on specialty coffee drinks and frozen beverages. Last week, the Irvine-based chain and one of its biggest franchisees, Diversified ...

Taco Bell drive-thrus have always been more than just a quick stop —they're a backdrop where fans create memories and embrace what it means to Live Más. Whether it's grabbing a Baja Blast with ...

Live Más Café is reinventing the Taco Bell experience with expertly trained "Bellristas" who handcraft the specialty drinks on the spot as part of the elevated in-restaurant atmosphere.

'A Lot More Innovation in Store' — Taco Bell's CMO Says 2025 Will Bring Another Live Más Live and a Return to the Super Bowl. Here's the Details. Story by Carl Stoffers • 2mo ...

Taco Bell launched Live Más LIVE last year during Super Bowl weekend in Las Vegas. The chain’s leaders used the event to announce most of its menu plans for 2024 during a one-hour presentation.

After a three-year hiatus, Taco Bell will debut a new commercial during the upcoming Super Bowl that features singer Doja Cat, who led the demand for the comeback of Mexican Pizza in 2022. The chain’s ...

San Diegans can get exclusive Taco Bell drinks at the first-ever Live Mas Cafe now open in Chula Vista.

Today, thanks to a legal dispute–turned–marketing campaign initiated by Taco Bell and ad agency Deutsch, the phrase is free to use for all restaurants across the US.

Taco Bell's Live Más Drive-Thru Cams snaps photos of reward members. These photos will be considered for Taco Bell's 2025 Super Bowl commercial.