“Live Más” replaces “Think Outside the Bun,” which had been Taco Bell’s tagline since 1999, and follows a two-year run of “Yo Quiero Taco Bell” commercials starring a talking Chihuahua.

Coming off a rough year, Taco Bell is approaching its 50 th birthday hoping to think less and live more, ditching its old “Think Outside the Bun” motto for a new slogan: Live Más.

Taco Bell® to Activate LIVE MÁS Advertising During Super Bowl XLVII Quick Service Restaurant Brand Returns to the Big Game for the First Time Since 2010 IRVINE, Calif.--(BUSINESS WIRE ...

Coming off a rough year, Taco Bell is approaching its 50th birthday hoping to think less and live more, ditching its old “Think Outside the Bun” motto for a new slogan: Live Más.

Taco Bell hopes new tagline and menu offerings will help put last year's woes behind it. Taco Bell to Exchange 'Think Outside the Bun' for 'Live Mas' | Ad Age Skip to main content ...

Taco Bell® Unveils Details Supporting Its LIVE MÁS® Super Bowl XLVII Advertisement Brand Introduces Super Bowl Commercial's Main Character Via Online Teaser Spot to Feature fun.'s 'We Are Young ...

Well, this guy lived mas, it seems. Video: Taco Bell's First Live Mas Ad · Taco Bell's First Live Mas Ad [YouTube via AdAge] · All Taco Bell Coverage on Eater [-E-] More From Eater.

Despite the rejection, Taco Bell officials nevertheless launched their “Live Más” (or, in English, “live more”) advertising campaign in television, Internet and newspaper ads.

Taco Bell® Releases Full LIVE MÁS® Super Bowl XLVII Advertisement Online Brand Also Reveals Details for Cantina Bell® Super Bowl Pre-Game Commercial 'LIVE MÁS® Monday' Offers a Free Churros ...