After 32 years, the iconic crystal brand Swarovski has updated its Swan logo. The Austrian company contracted General Idea — the same New York-based agency that’s worked with Louis Vuitton ...

The new design, ethical in its implications and exquisite in cut, has a total of 57 precisely engineered facets for an ...

Crystal brand Swarovski has updated its swan logo as part of a wider rebrand that includes 28 new immersive spaces around the world. The design work has been completed in-house, led by the company’s ...

Swarovski Created Diamonds and Zirconia as well as jewellery, accessories and home décor. The original edelweiss logo from 1895 was replaced by the swan in the late 1980s. Symbolising joy ...