We frequently test new survey questions ahead of time through qualitative research methods such as focus groups, cognitive interviews, pretesting (often using an online, opt-in sample), or a ...

But the 1940 Census also played a notable role in the history of census-taking: It helped usher in the modern era of sample surveys. With the nation deep in the Great Depression, government officials ...

2 The aim of a survey is to gather reliable and unbiased data from a representative sample of respondents.3 Increasingly, investigators administer questionnaires to clinicians about their knowledge, ...

The nuts and bolts of our public opinion surveys. A summary of ABC News' polling standards and survey methodology follows. ABC News maintains standards for disclosure, validity, reliability and ...

To overcome the engagement hurdle and deliver on the full potential of a virtual event experience, teams need to understand how to delight their event attendees, and the best way to get that knowledge ...

I also know that surveys can provide quantitative, representative information that’s extremely valuable to our clients. But the quality of the data you get as an output from surveys is only as ...

See “Bias and Callbacks in Sample Surveys,” Journal of Marketing Research, William Dunkelberg). Respondents were more patient and available in those days. The SRC still conducts monthly ...

The main types of non-response are no contact and refusal. In Chapter 2, we discuss some theories for these types of non-response. In addition, we present an overview of the characteristics associated ...