Sunsilk, the haircare brand from the Unilever stable, is all set to don a new look. This will not only include a new brand position, but a complete transformation that includes communication ...

HLL, the popular maker of detergent, toothpaste and what have you on the bathroom shelf, has been spun-dried into a new moniker: HUL, Hindustan ... like Surf, Lux, Sunsilk, Pepsodent and Lifebuoy ...

Unilever is investing &£6.5m in the UK relaunch of its “power brand” haircare range Sunsilk, the second revamp since 2003, in yet another attempt to take on market leader Procter & Gamble’s ...

Sunsilk shampoo enjoys very strong brand awareness and moderate brand equity, however, the main problem with Sunsilk was its consumers perceived Sunsilk as a less exciting and interesting brand in the ...