Yet we had our hair in a tangle as more than seven brands in this category had made communication highly competitive, leaving consumers confused. Sunsilk Shampoo enjoys moderate equity and has always ...

Sunsilk, a popular hair-care brand in the Philippines, developed a promotional campaign to grow its variant, Strong and Long. The brand's core audience was young Filipino women and the campaign was ...

Len de Rosales / Group Account Director / Group Account Director / J. Walter Thompson Bangkok Siriporn Kampong / Account Director / Account Director / J. Walter Thompson Bangkok ...