The Sun Belt Conference on Thursday revealed its new logo and color scheme, part of what conference officials called a “revamped brand structure.” Gone is the blue and gold “pinwheel ...

The Sun Belt, which had been using this logo since 1997, will officially use the one you see above beginning on July 1. A needed an upgrade. It comes with a slogan, too.

The Sun Belt unveiled its new logo and branding on Sunday, replacing the old logo that has been in use since 1997. After nearly a year of research surrounding "the impact, sustainability and core ...

If you woke up today thinking “man, I really wish a conference would unveil a new logo,” the Sun Belt has you covered. Thursday, the SBC “unveiled its new logo identity with a revamped brand structure ...