DeLoach came up with the Coltrane sticker while working at Texino, a tech startup that sold luxury camper vans. The company asked him to make merchandise that would suit the vehicles, and he ...

[Guy] found a nice wide 11-inch bar LCD that was the right aspect ratio to suit the “bumper sticker” aesthetic. It had an HDMI interface, so he decided to drive it with a Raspbery Pi Zero 2W.

Bumper stickers on Teslas broadcasting to anyone ... made him appear more approachable than he would have in a formal suit. Or like even curating a bio on LinkedIn. This is a behavioral strategy ...