When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their ...

After you’ve been running your campaign for 3-5 days, you can begin to optimize it. Simply click on the ‘Breakdown’ button in your Facebook Ads Manager dashboard and check the following figures: ...

When it comes to advertising your business, you no longer need months of planning and preparation to launch your campaigns. When I started my advertising and PR agency over 22 years ago, it took ...

Here’s his advice on how to nail a Facebook campaign. 1. Take advantage of Facebook’s new product ads platform. This is the biggest opportunity on Facebook right now. It lets you directly ...

A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during her SMX West session. In this SMX session recap ...

In the complex world of paid marketing, setting clear and measurable goals can be the difference between a thriving campaign and a wasted budget. The need for precision in paid marketing has never ...

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world. Topics Spotlight: New Thinking about Cloud Computing ...

Success will hinge on seamless collaboration between sales, marketing, and media teams. The specifics may vary, but the following tips offer universal guidance. 1. ... Differentiate campaign types.