Offer an iPad, and watch the fans roll in, right? It's time to get real. The Like is not the be-all and end-all of Facebook campaign success; it is merely the first step. One study has found that ...

Go live on Facebook or Instagram on topics related to your social ... may be underway or over doesn't mean the work is done. Regularly analyze the success of your campaign as it progresses, and ...

SOCIAL MEDIA IS a powerful tool for eyecare practices. Platforms like Facebook and Instagram help ECPs reach potential ...