In 1997, as the Apple II was headed towards release, Steve Jobs realized the logo didn't look right on the case. Enter Rob Janoff, the art director at a public relations firm named Regis McKenna.

Apple co-founders Ronald Wayne and Steve Jobs designed the company's original logo. Business Insider Apple's rainbow-striped "bitten apple" logo, designed by graphic designer Rob Janoff, debuted ...

The Apple logo has gone through a few evolutions since the company was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne (who sold his share in the company after only two weeks).

The Apple brand name grew from a 1970s counterculture commune where Steve Jobs stayed in a little red cabin and worked on its ...

An Apple II manual signed and inscribed by Jobs sold for $787,484 by RR Auctions in August 2021. The business card is one of more than a dozen items from the former Apple CEO that have topped the ...

An Apple business card signed by Steve Jobs sold at auction for over $180,000. The rare item was from 1983, when the company was called Apple Computer. Here are details.