Lou Samuel carries Stephen Joseph's adorable Go Go Ladybug Backpack ($25) to school. What an adorable little ladybug! On Wednesday, we spotted Lou Samuel (she turns 3 next month!) hitching a ride ...

This is a "while supplies last" sale. Why is this a deal? Because a regular price for these backpacks in my experience is around $25 plus monogramming. There are a few designs and limited number ...

Stephen Joseph’s new Bright Light Keychains ($5) are cute little animals that become a bright flashlight when you squeeze them. (The bulb is in the gator’s nose.) An easy-to-work metal clip ...