We may receive a commission on purchases made from links. There's no denying the convenience and appeal of instant coffee, but more often than not, the taste of this quick option is less than ...

Today is the national launch of Via instant coffee, and Starbucks is throwing itself into promoting the new product. Via first appeared in Chicago, Seattle and London stores several months ago ...

NEW YORK (CNNMoney.com) -- Starbucks unveiled a brand of instant coffee Tuesday that the high-end chain says "will change the way people drink coffee." The Seattle-based company will begin selling ...

"But for less than $1 a cup, … people can have a cup of coffee that's the mirror image of Starbucks." Via's ad theme will be "Not instant, instant," a slogan designed to "tell consumers what the ...

Starbucks employees handed out free samples of Via and mixed up drinks for customers from coast to coast as part of the chain’s quest to convince customers that instant coffee – long viewed as ...

So we grabbed a venti Pike’s Place Roast — the same medium-body control coffee Starbucks was using— and some of the new, instant VIA Ready Brew packets and held our own blind taste challenge ...

Almost seven months after unveiling its new instant coffee in Seattle and Chicago, Starbucks is taking it national — and to Canada — today. The widespread launch will be accompanied by a TV ...

GOLODRYGA: When we finally tell them, they cannot believe that Starbucks Via is an instant coffee. The other thing is, this is a large category, almost the largest segment of the overall coffee ...

Starbucks is betting that travelers and home coffee brewers looking for an “instant” caffeine fix will buy VIA. Worldwide, instant coffee represents 40 percent of coffee sales, or $17 billion.