The Stanley Cup brand is entering its "next era." The NHL unveiled Monday a new logo and microsite for the Stanley Cup, one that embodies the Stanley Cup Playoffs and NHL championship.

The new logo features an image of the Stanley Cup framed by the shape of a championship banner Jason Hahn is a former Human Interest and Sports Reporter for PEOPLE. He started at PEOPLE's Los ...

The NHL unveiled a new logo design and microsite for the Stanley Cup playoffs, multiple sources reported on Monday morning. This marks the first time in 13 years the logo has gotten a makeover.

Amidst the postgame celebrations on the Joe Louis Arena ice, eagle-eyed Puck Daddy reader Jordan noticed something was a little bit different about the Stanley Cup: the logo on the bottom of the base.

The NHL on Monday unveiled a new logo for the Stanley Cup playoffs and Final that replaces the one used for the last 13 years. League officials said the process of designing the new logo and word ...

ST PAUL, Minn. — The NHL on Monday unveiled a new logo for the Stanley Cup playoffs and Final that replaces the one used for the last 13 years. League officials said the process of designing the ...