The wait is nearly over! The Portland WNBA franchise is expected to announce its official team name at a launch party Tuesday at Moda Center.

There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

The federal government is launching a probe into a Long Island school district’s attempts to rebrand its sports team to ...

College Football 26 features 136 schools to play with in Dynasty, but you can still create a team with team builder and ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

A poorly kept secret became official news when the Utah Hockey Club announced its new team name Wednesday.

Trump called the wave of sports teams that changed names in recent years to remove references to Native American heritage "degrading to the Indian population." ...

“You’ve got some teams that are City Name Athletic, but there’s not an AC in the entire professional ecosystem. So that part is different.” The primary logo for Athletic Club ... public,” Stith said.

Let’s pull off the masks, throw away the PR fluff, and give every NFL team the nickname it actually deserves.

A new professional sports team is in town. On Friday afternoon, it was announced that D-FW’s latest professional sports franchise has a name: Atlético Dallas. In revealing the team name the ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...