The wait is nearly over! The Portland WNBA franchise is expected to announce its official team name at a launch party Tuesday ...

The federal government is launching a probe into a Long Island school district’s attempts to rebrand its sports team to ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

A new professional sports team is in town. On Friday afternoon, it was announced that D-FW’s latest professional sports franchise has a name: Atlético Dallas. In revealing the team name the ...

“You’ve got some teams that are City Name Athletic, but there’s not an AC in the entire professional ecosystem. So that part is different.” The primary logo for Athletic Club ... public,” Stith said.

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...