How An Injury Helped Rebekah Gardner Learn To Embrace Athleticism And Beauty

When Rebekah Gardner struts through the tunnel at the Barclays Center in Brooklyn to take the court as a guard for the New ...
Forbes

Beauty Brands Are Investing In Women’s Sports. Here’s Why

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports.

Study reveals women sports fans remain overlooked, despite growing economic power

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

Could e.l.f. Beauty’s (ELF) Purpose-Driven Campaigns Enhance Its Brand Value and Competitive Edge?

In late September 2025, e.l.f. Beauty launched the latest episode of its purpose-driven film series, Show Yourse.l.f., this time spotlighting Jess Carter, a professional soccer player for NJ/NY Gotham ...