Say this for the Sphere: It’s a baller. The venue might not be shaped football, least not yet. But the bulbous wonder is glowing with images and videos for the Super Bowl.

The Sphere in Las Vegas is a modern marvel of entertainment. And with the Super Bowl being played in town this week, the venue is being utilized to appeal to all of the football visitors.

Super Bowl and Sphere—how 5 brands are advertising on the Las Vegas venue From animated flight maps to snow globes to football helmets and more By Asa Hiken .

It's finally Super Bowl Sunday in Las Vegas and perhaps nowhere is that more clear than just off the famed Strip and where the brand new Sphere continues to make itself a focal point of the weekend.

The Las Vegas Sphere has become a draw for companies wanting to promote and is it only getting more noticed as the Super Bowl draws near. Super Bowl LVIII is rapidly approaching, with the big game ...

The newest addition to the Las Vegas skyline made quite the splash on the Super Bowl LVIII broadcast Sunday. The vivid imagery projected on the landmark’s “Exosphere” caught the a… ...

In addition to Super Bowl LVIII TV commercial spots, another hot source of ad revenue will be generated on the Sphere venue on the Vegas Strip. It could cost up to nearly a third of a traditional ...

The Sphere, located just east of the Las Vegas Strip, is a massive spherical-shaped venue completely covered in LED screens. It’s been quite the addition to Sin City since it opened in late 2023.

Without any Super Bowl-related content for its Exosphere, Sphere Las Vegas saw an 8% year-over-year drop in revenue for the first quarter of 2025.

Photos show Kansas City Chiefs and Patrick Mahomes on Sphere in Las Vegas ahead of Super Bowl LVIII. ... Super Bowl LVIII logos adorn Sphere on Monday, Feb. 5, 2024, in Las Vegas.

Super Bowl Ad Confirms First U2 Concerts in Four Years to Christen MSG Sphere in Vegas. The Rock and Roll Hall of Famers will perform at the new venue at The Venetian this fall, though without ...

With Super Bowl LVIII happening in Las Vegas, the Sphere will have additional eyes on the venue. 3 Summer "Power Patterns" Are About to Trigger (One With 90% Win Rate) - Get The Details Now ...