Say this for the Sphere: It’s a baller. The venue might not be shaped football, least not yet. But the bulbous wonder is glowing with images and videos for the Super Bowl.

The Sphere in Las Vegas is a modern marvel of entertainment. And with the Super Bowl being played in town this week, the venue is being utilized to appeal to all of the football visitors.

Without any Super Bowl-related content for its Exosphere, Sphere Las Vegas saw an 8% year-over-year drop in revenue for the first quarter of 2025.

In addition to Super Bowl LVIII TV commercial spots, another hot source of ad revenue will be generated on the Sphere venue on the Vegas Strip. It could cost up to nearly a third of a traditional ...

The Las Vegas Sphere has brought new relevance to out-of-home advertising around the Super Bowl, as numerous brands are flocking to the venue’s giant digital billboard to draw off interest in ...

The Sphere, located just east of the Las Vegas Strip, is a massive spherical-shaped venue completely covered in LED screens. It’s been quite the addition to Sin City since it opened in late 2023.

Photos show Kansas City Chiefs and Patrick Mahomes on Sphere in Las Vegas ahead of Super Bowl LVIII. ... Super Bowl LVIII logos adorn Sphere on Monday, Feb. 5, 2024, in Las Vegas.

That record has been matched by the New England Patriots, and the San Francisco 49ers have a chance to tie them with that franchise’s sixth title in Sunday’s Super Bowl LVIII in Las Vegas, Nevada.

Beyoncé buzz peaked again in February when Verizon released a Super Bowl ad showing the singer sitting on a metallic horse on top of the LED-covered, orb-shaped venue.

Although final numbers for 2024 won't be in for a while, events like the Super Bowl, the Grand Prix and big shows at Sphere will likely result in a record year. You can bet on it.

A Super Bowl LVIII storm is sweeping through the Mojave desert this week. The football frenzy has even reached the famous Las Vegas Sphere. The Sphere, located East of the Las Vegas Strip, is a ...