Actually, you don’t have to tell Southwest anything, because after it basically did away with its most-loved passenger perk, ...

Frontier pounced on free bags as a winning value proposition after Southwest Airlines dropped its “two bags free” ...

No matter what your business is, you should sell $5 chickens. This is an article about brand identity, loss leaders, and ...

Southwest built its brand and reputation as the customer-friendly alternative to the other big airlines. Southwest’s thing has always been that it isn’t just another Delta or United ...

Southwest has axed virtually everything that once set it apart from competitors and now looks like any other US airline.

A Southwest Airlines plane takes off as the snow plows clear runways ... Alongside other hallmarks of the brand, two free checked bags helped Southwest craft a customer-friendly image for decades. Now ...

Southwest Airlines will begin charging customers to check their bags, ending a long-standing “bags fly free” policy that inspired loyalty and differentiated the brand from its competitors.

While there has been widespread negative consumer reaction, Wall Street investors liked the change. Southwest's share prices ...

Southwest Airlines, known for free bags and open seating, is overhauling policies, leaving loyalists questioning if it’s still the airline they loved.

Southwest Airlines continues its battle against the City of San Antonio and has reportedly called on the US Federal Aviation ...

Southwest Airlines said on Tuesday it would start charging some customers for checked bags, ending a unique free policy, as the company's lackluster earnings have fueled pressure to revamp its ...

YOU’RE USED TO THAT BEING ONE OF THE THINGS YOU ASSOCIATE WITH THE SOUTHWEST AIRLINES BRAND. SO TO TAKE IT AWAY IS REALLY TO MAKE IT JUST LIKE EVERYBODY ELSE. AND THAT’S OBVIOUSLY WHEN YOU ...