USF has become one of the first college football teams to add an on-field sponsorship logo thanks to a new deal with Publix. The logo for the grocery chain will be near the 35-yard line on the ...

The University of South Florida (USF) Athletics has teamed up with Publix to feature the grocery chain's logo on the field at Raymond James Stadium during home football games, thanks to a new NCAA ...

Public sentiment remained mixed late Sunday afternoon on the new USF football ... logo (with bull horns) is embedded on the shoulders. The helmet modeled by Wilcox is gold. On the pants, BULLS ...