As PSG prepares to compete in the Champions League final, its flocked “Visit Rwanda” jersey crystallizes much more than sponsorship: it embodies the assumed irruption of African soft power on the ...

After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa men’s World Cup in Qatar ... of “inspirational” soft power, South Korea’s star continues ...

The UK is ranked third, followed by Japan (4th) and Germany (5th). Brand Finance publishes the Global Soft Power Index based on a survey of more than 170,000 respondents from over 100 countries to ...

South Africa has become the first men's side to win the rugby World Cup four times ... "Sport has the power to transform individuals [...] and lift the spirits of entire nations," said South ...

Huge numbers of people took to the streets in South Africa to watch the nation's rugby team beat New Zealand in the Rugby World Cup final Having ... 1990 - had taken power in South Africa's ...

South Africans erupted in celebration and relief across the country as their team edged out New Zealand to win the Rugby World Cup final in Paris. Chants of "ibuyile" ("It has returned") rang out ...

After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa men’s World Cup in Qatar. And as Lionel Messi ... Masters of “inspirational” soft power, South Korea’s star ...

Having lifted the Rugby World Cup trophy, winning captain Siya Kolisi ... which had been banned until 1990 - had taken power in South Africa's first non-racial elections and the country had ...